Role of Medical Representative

 Role of Medical Representative

A medical representative's job is not limited to just promoting and selling their company's products, machines, services, or any other healthcare services. A medical representative (MR) is also the real face of the company representing the market with his character and fulfilling the commitments made by his business partners, Doctors, and Retailers. The medical Rep. ought to be efficient to answer all queries related to the products of his company as well as general trending topics. A true Medical Representative ensures a sales graph steady upside with a sustainable sales figure. An MR's approach to introducing new products in the market should be innovative, supported by telling the superiority of his product to existing products of other companies.  

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Key responsibilities of  a  Medical Representative

• Making Calls and Emails to all possible customers.
• Organizing appointments and meetings with Doctors, Pharmacists, and Retailers.
• Identifying new Areas and Locations to expand customer base. 
• Utilize Social Links in Searching for new customers.
• Demonstrating the company products to Doctors, Pharmacists.
• Focus on fulfilling customers' needs, and present products as best fitting customers' needs.
• He elaborates on both the categorical and scientific importance of Products.
• To Maintain detailed  Purchase order records.
• To Maintain detailed  Sales records.
• Attend all trade exhibitions, conferences, and meetings.
• Extract Ideas from other companies’MRs.
• Managing stipulated budgets.
• Reviewing performance and meeting-to-sale ratio.
• Submitting reports and other documents to the Head office.

Typical Sectors Job of medical representatives

Usually, Medical Representatives' job is to move around the pharma industry, 90 % of jobs are connected to the sale of medicines, and about 5 %  are in sales of medical appliances like hospital items, surgical items, etc. Sale persons related to sophisticated equipment that is used in ICUs and operation theatres are also known in the same category. 

This is a very vast area of sale of products related to hospital equipment. In this sector, it is very easy to change a job in another company or change the category of sales. A Medical Representative easily can switch from the sale of medicines to the sale of Instruments used in the Healthcare sector.

What is the role of a medical representative?  

The role of a Medical Representative is very hard and challenging from a sales perspective, the MR represents the entire company in a particular area or a district. 

Medical representatives have to work even 14 hours a day during peak seasons of demand, and MR has to cope with different types of professionals like Doctors, Nurses, Retailers, and Pharmacists.  

Medical representatives have to meet up the sales targets, and they have to find new sources for sale if it is leg in sale figure,  On the ground, it is very hard to achieve sales targets sometimes, it requires extra effort and skill to increase sales in the same and existing area.

Also Read: Pharma top 10 companies in India 

Medical Representative future in India?

Medical Representatives are known as the backbone of a company.  They handle the most important and challenging job in the company which is called a sale. 

Sale is the key factor for a company, and Medical Representative is the key employee for the company. The company’s success depends on two pillars first is the quality of products and the second is MR’s skills. 

Medical representatives are the true face of a company in the market, they improve the image of the company and can destroy the image also. So that they bear a big responsibility on their shoulders

Daily  routine activities of Medical Representative

The day of MR starts with a bunch of phone calls and notepads, they have to prepare for the Doctors and pharmacists to visit on the day,  to get the feedback of previous orders to supply today's Doctors and Pharmacists, to maintain the sales figures, and other all-important entries related to doctors that must be on fingertips. To check thoroughly the demands and requirements of Doctors and Pharmacists. 

How to become a Medical Representative

Every manufacturing and marketing company required sales professionals on the ground, as the big pharma sector is, and the same big is requirement of sales professionals in this sector remains every time. All companies appoint  Medical Representatives (Sales representatives) for introducing their products to doctors, pharmacists, chemists, and other healthcare professionals,  who regularly prescribe medicines to patients.

Medical representatives are the specialist to make the health professionals prescribe their products. If you think you have negotiating skills and you are a graduate in science, then this carrier is made for you. You need to clear an interview for the company and you will be appointed as an MR.

Qualifications and Training required

Companies usually prefer to appoint graduates with BSc, B.Pharma. If a candidate is deserving another stream background can also be considered normal. New appointees should have an initial period (up to six months) of intense training. After completion of training, they may work under experienced sales staff before commencing work on their own. A valid driving license is also a common requirement.

Companies may also look to appoint candidates with a background in sales and having the capacity to learn about Pharma and medicine details. Medical Representative carriers are known to be evergreen in all market situations, no recessions affect the Pharma sales, Candidates who are willing to work honestly, never see the bottom in this carrier. A Medical Representative should have the following abilities and skills.

Medical Representative Salaries in India

In India, a Medical representative starting salary ranges between 3.0 Lac per annul to 5.0 Lac per annum.  At the start of the carrier, big companies like Cipla, Sun Pharmaceuticals,  Cadila, Macleoads, etc. provide a higher salary, but later on, in the carrier small and medium-sized companies provide better packages. As soon as an individual is promoted to a senior post their salary range increase in a double-digit percentage every year. This carrier has not limited in salary.  

In Western countries Like Britain, Starting salaries for Medical representatives usually range from £18,000 to £24,000. As a Medical representative gets experience he can grab between £25,000 and £40,000. Although salaries for managers' posts and senior-level roles start at about £40,000.

Is  Medical Representative is good carrier ?

Medical Representative Profession is challenging and rewarding. Work on the ground boosts the confidence of sale, if you can sell, success is yours. As sales increase salary and other incentives also jump.  Job Satisfaction is the key factor of this profession. A study done by Medreps found that 72% of Medical sales representatives are either satisfied or very satisfied with their job. That's higher than the national average for the job satisfaction index.  So that the Medical Representative carrier is known to be Thus-UP from our side.

Medical Representatives' future in India?

Many people discuss this hot topic that how will be the future as a Carrier of Medical Representatives in India.  The medical sales Profession will remain evergreen in India as well as in the world and the United States. The growth rate of salary in this profession is among the top 10 most promising carriers. The consumption of medicines in India is increasing by rocket percentage every year, which is the main factor that can understand the future of Medical representatives in India.

In a country with a 140 Billion sizes population, the medical market will always remain on top rank, so the Medical Representative profession will be a shining carrier in the future also. 

Conclusion

Every profession has its own Pros. and Cons. but Medical Rep's profession has lesser Cons in comparison to Pros. I tried to cover all aspects of the Medical Representative's Role in the Company’s growth and sale,  Medical Representative is a key ingredient of the Pharmaceutical Industry, Medical Representatives and Pharma companies are the two ends of a coin, both are equally important for each other. This profession covers a very big population as compared to other private jobs. Analyzing lots of factors like salary, growth, stability, and Job change opportunities MR Job has the edge over other similar jobs available in the market. MR aspirants have big carriers opportunities ahead if they are ready to work hard and smart in the field. This profession will always be dominant in the world.  

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